Martin Miller and his two friends, David Bromige and Andreas Versteegh, kicked off the whole gin ‘new wave’ back in 1999 with the launch of Martin Miller’s eponymous gin.
Picture a quiet bar in Notting Hill Gate some time in the late summer of 1998. Three friends are sitting around three very sad looking gin and tonics.
One of them, a certain Martin Miller, sits, stirring his melting ice, quietly murmuring to himself. Pushing away his drink, he looks up and asks,
”You know what I’m going to do?“
“No.” reply his two friends.
“I’M GOING TO MAKE MY OWN GIN.”
“What on earth have you been drinking?” they ask, (they’ve heard this sort of thing from him before.)
In reply Martin fires a question back at them.
“Just suppose time and money were no object, what would it take for us to make the perfect gin?”
His friends simply shrugged.
“Well, do you want to know what I think?“
They knew they would have no choice in the matter.
“Well gin certainly shouldn’t taste like this.” he said wrinkling his nose,
“Isn’t gin supposed to taste good? No, not just good, great; even when drunk neat.“
He was now toying with a limp lemon slice, spearing it absentmindedly with the end of a cocktail stick.
“After all gin isn’t some boring neutral spirit; gin is the most seductive of drinks.”
“GOOD GIN SHOULD INVITE YOU TO LOVE IT.”